https://www.youtube.com/watch?v=J4cv3seabuA&rel=0 Summary: Andy explains why he has left all social media apart from YouTube and what he noticed afterwards. He says very little of his business came from social media, that the time spent there felt like work but was not, and that enquiries and booking attempts increased once he left. He argues that people..
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Life after Facebook. Even MORE BOOKS!
https://www.youtube.com/watch?v=5ets01k73no&rel=0 Summary: In another Life after Facebook update, Andy talks about the seagulls nesting outside and shows some of the books he has been reading. He is looking at social and cultural archetypes and archetypal stories, including those in the Bible, as part of his metaphors work. He mentions an upcoming online study group on..
Read moreMore Lofty Thoughts. Andrew T. Austin and Dov Meidan discuss NLP, Timelines and Perceptual Positions
https://www.youtube.com/watch?v=pKJDOJHmzlc&rel=0 Summary: Andrew T. Austin and Dov Meidan hold a long, wide-ranging conversation about NLP, the way people experience time, timelines and perceptual positions. They discuss time as a construct of experience, how awareness of time relates to habits such as punctuality, and different ways of viewing a scene as if watching a picture or..
Read moreWhy are coaches and alphabet therapists so unreliable in business?
https://www.youtube.com/watch?v=-GQ04w1pH4Q&rel=0 Summary: This video is less about marketing and more about work ethic and reliability in independent coaching and therapy work. Andy says coaching culture often suggests that if something feels like hard work you are doing it wrong. He is sceptical of coaches training other coaches on the promise of high-earning clients. He urges..
Read moreDon’t claim expertise, demonstrate it! – Better Marketing for Coaches
https://www.youtube.com/watch?v=q9ghXvNnu58&rel=0 Summary: Andy argues that coaches and therapists should demonstrate expertise rather than claim it through lists of courses and certificates. He recommends becoming genuinely knowledgeable about the conditions and problems people face, and giving training a context and an application. He acknowledges this takes real effort, which is why many practitioners avoid it.
Read moreImposter Syndrome (fake it ’til you make it, act “as if” frame) – Better Marketing for Coaches
https://www.youtube.com/watch?v=S7WJ-9ODZbM&rel=0 Summary: Andy offers what he calls an unpopular view on imposter syndrome in coaching. He argues that if you feel like an imposter, you may well be exaggerating who you are, and he criticises 'fake it till you make it' and long lists of accreditations. He recommends being honest about your stage: if you..
Read moreA method to know more people. (Step away from the keyboard and screen) – Better Marketing for Coaches
https://www.youtube.com/watch?v=iLIKQOi2sAc&rel=0 Summary: Andy says that if he had to start his practice again, he would go to teaching hospitals. These often run short staff sessions several times a day, and he would offer to give such talks. His reasoning is that staff have families and friends, so reaching many people in one building spreads familiarity..
Read moreConnect to the local community – Better Marketing for Coaches
https://www.youtube.com/watch?v=yfv8lDFAk64&rel=0 Summary: Andy looks at why coaches and therapists should connect with their local community services. He notes that social services, health teams, churches, counselling and addiction services already exist, so the community does not automatically need another practitioner. He suggests building relationships with these organisations and giving talks to local groups, and describes repeating..
Read moreNiching (explained by some contradictory rambling) – Better Marketing for Coaches
https://www.youtube.com/watch?v=G7wfJ7Ucu1Q&rel=0 Summary: In this Better Marketing for Coaches video, Andy questions whether niching is where practitioners actually earn their money. He says a hypnotherapist will see a wide range of problems and does not need one niche. He argues that a niche works mainly as a way to demonstrate expertise. He uses his own specialist..
Read moreGet more clients with the cheapest methods (Posters and Postering) – Better Marketing for Coaches
https://www.youtube.com/watch?v=K6Hil6zN41E&rel=0 Summary: Andy Austin describes the low-cost posters he used to promote his hypnotherapy practice in the 1990s. He could not find the originals to show, so he describes them instead. He put them on notice boards at the university, the hospital, newsagents, supermarkets and libraries. He kept them simple, with his name, a short..
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