Duty of Candour Statement

Brain, Mind and Language > Duty of Candour Statement

Duty of Candour Statement

Effective Date: 25th March 2025

At The Fresh Brain Company Ltd, we are fully committed to openness, honesty, and transparency in all our professional interactions. We uphold the ethical principle and legal expectation of the Duty of Candour by UK professional standards and best practice guidance.

1. What is Duty of Candour?

The Duty of Candour is a professional and ethical obligation to be open and honest with clients, especially when something goes wrong that causes (or has the potential to cause) harm, distress, or a negative outcome. It includes the duty to:

  • Be truthful and transparent with clients and service users
  • Acknowledge when mistakes or issues occur
  • Offer a clear explanation of what happened
  • Take appropriate steps to rectify the issue where possible
  • Offer a sincere apology when warranted
  • Learn from the incident to reduce future risk

2. How We Apply This Duty

In our work, which includes therapy, coaching, education, and training services, we ensure that:

  • Clients are fully informed about the nature and scope of our services
  • Clear boundaries, consent, and confidentiality terms are established from the outset
  • Any concerns, complaints, or misunderstandings are addressed promptly, respectfully, and thoroughly
  • Clients are informed of any adverse outcomes or concerns as soon as reasonably possible

3. Accountability and Professional Integrity

We take personal and professional responsibility for the quality and safety of our services. We will not withhold information or mislead clients if any error or shortcoming occurs. Instead, we will take ownership and work collaboratively to resolve matters ethically and sensitively.

4. Complaints and Feedback

If you ever have concerns about your experience or feel something has gone wrong, we encourage you to raise it with us directly.

5. Continuous Improvement

We view the Duty of Candour as an ongoing commitment to learning and professional development. Mistakes and feedback are treated as valuable opportunities for growth and improving the quality and safety of our work.