The Kevin Laye Scandal and The “Standards Bodies” of NLP and other Alphabet Therapies.

It took me about 2 minutes of looking to quickly see that Kevin Laye is a pathological liar. It didn’t take much effort at all. In fact, it appears that since 2013, people have been exposing Laye’s lies quite publicly, so I am not the first by a long shot.

In the now infamous ANLP “Rapport Magazine” interview, Kevin Laye claimed to be everything from former “special forces” in covert operations, Chuck Norris’s stunt double, an all-action hero, and a corporate head of a major multinational hinted at being Dolby Audio. I started by checking Companies House, the British government’s register of UK businesses. I also emailed Chuck Norris (did no one else think of doing that?)

The most glaringly obvious lie was that he was the European Karate champion in 1981 and 1982 because on his own website, he claims that he was the European KICKBOXING champion. That would be like mistaking the fact that I speak French for speaking Urdu. They are both languages, but in no way are they the same.

Literally nothing Laye claimed in that interview checked out at all. He clearly can’t even keep track of his own lies.

So I am left bamboozled as to how ANLP was unable to do the most basic of checks when confronted by one of the most ridiculous stories ever told to a writer. They went ahead and printed it anyway.

Now, we might excuse them by saying that Rapport is not a “journal” but a “magazine” and that Kevin Laye is a skilled liar and talented fraudster. After all, intelligent and well-meaning people are defrauded daily by these predatory creeps. It’s a major problem worldwide; it’s as old as mankind itself and is undoubtedly a condition of the species.

But these well-meaning victims are not the self-appointed guardians of professional standards with claims of promoting excellence in the field of NLP (a field of mental health, linguistics, and precision). By publishing his lies in this manner, they gave him a platform of legitimacy, they gave him a bigger audience, and they made his claims look like they might possibly be true. ANLP says they have “withdrawn” that particular issue of their magazine, but this is as ridiculous as Kevin Laye being personal friends with Chuck Norris, since digital copies released onto the internet cannot be withdrawn. This is just ANLP being too cowardly and weak to admit their mistake and issue a public retraction. I’m happy to suggest that they are more interested in that revenue from memberships than they are in maintaining any kind of standards in the field of NLP. That magazine issue will continue to circulate around the internet and give credence to Kevin Laye in his hunt for fresh sources of revenue and twisted gratification.

In conjunction with other organisations who also failed to perform due diligence before not only promoting and endorsing him but also hosting him to give presentations under the banner of medical excellence to doctors and even putting him in front of Prince Charles at a royal garden party for a photo opportunity. I’m looking at you, College of Medicine. But unlike the ANLP, at least the College of Medicine took immediate action to remove all traces of him and acknowledge there was a problem. But of course, the fact that they had promoted him helped further the illusion of legitimacy and added further credibility to Kevin Laye’s false claims.

Surely someone within the medical world thought to do due diligence sooner? But it would seem not to be so. It came down to me to tell them.

So how did this state of affairs come about?

Well, the success patterns of twisted narcissists like Kevin Laye are well-established and very effective. It is the ancient, tried and tested methodology of social climbing.

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Step 1. Start off with an impressive but totally plausible back story.
Step 2. Find two low-level but influential people that know each other loosely. Befriend each of them, citing the other as an existing acquaintance. “Love bomb” them and impress them.
Step 3. Start to work your way into their social networks, seeking out the higher-level influential people, using your existing relationships with the first two, or work your way up the social strata levels using the methodology of Step 2.
Step 4. As you work your way up the social strata, start to incrementally increase the claims made in your back story.
Step 5. Be sure to gain as many photo opportunities with people as possible.
Step 6. Constantly message influential people publicly as though you are close friends. They may ignore you, but it doesn’t matter – other people see it. Make public messages such as “Barry, my dear friend, I hope you have a wonderful birthday!” Use lots of “My friend…” statements. If you ever met them in real life, maybe you were in the audience at a gig in London in 2001. Send a public message: “Julia, my friend, remembering our time in London in 2001!” That way, you might get a like or thumbs up or whatever.
Step 7. Get yourself published in any magazine stupid enough to take your submissions. There’s plenty to choose from.
Step 8. Go back to step two at your new strata level and just keep repeating the cycle.

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The Kevin Spacey series, “House of Cards”, portrays the method magnificently, and it is ironic that Kevin Laye claimed Kevin Spacey to be either a close friend or a therapy client (depending on who he was talking/writing to). Ironic how? You may ask. Well, that matter is with the police.

Meanwhile, to further add credibility on your way to the top, be sure to join every organisation that has a nice logo and add their logos to your website. You only need to join for the first year. After that, let the membership lapse since no one is ever going to check or take you to task for it. Just keep using the logos. You might want to create your own too.

This is the way to the top. I saw a male nurse do this in an NHS hospital department I worked in back in the 1990s. He came in at a fairly junior level, and within 2 years, he was the boss. He did this by working the social structure that exists within a hospital, working his way up the ranks until his dinner parties had consultants and managers attending. When he became the departmental head, the department soon began to collapse, with an appalling level of staff retention, low morale, and serious clinical failings. Like most narcissists, the man was superficial and fake, with very little skill, character or ability to back up his social and professional aspirations.

And what happened? He was protected by the very people who put him there, and anyone speaking out against the man would put their career in jeopardy. Up in the gods, no one wanted to admit their mistake or risk being the one who speaks out about the situation, lest their high-strata colleagues turn on them as everyone ducks the blame and points their fingers elsewhere.

So it came as no surprise that I received backlash after posting the blog post “We Really Need to Talk About Kevin Laye,” along with some quite unpleasant emails and messages from people I had not heard of before. This doesn’t surprise me. After all, I’ve not exactly been flattering to these sorts of people, their alphabet therapies, or their organisations over the years. I know well my reputation in those circles, and frankly, I don’t care.

I saw a nice quote a while back that is relevant to what is going on here.

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

Upton Sinclair, “I, Candidate for Governor: And How I Got Licked.”

So why did so many people believe Kevin? It was because they wanted to. A decorated Special Forces hero, a personal friend and therapist to so many celebrities, with Royal, governmental and high society connections, is difficult to resist by other social climbers and opportunists all seeking a sweet bit of celebrity action. And Kevin Laye presented that opportunity to those who themselves are working their own way through the 8 steps outlined above.

And I believe that the fields of personal development and Alphabet therapies are a magnet for similar-styled narcissists, opportunists, and chancers, and they make up a sizeable percentage of them. They build organisations that seek to govern everyone else [for a profit], increase their own status [for a profit] and regularly virtue signal how they are saving the world [in order to continue to make profit]. These organisations just rest on a house of cards, and they use each other as “useful idiots” to mutually further each other’s ambitions.

Think about this when you send off your membership fee at the next annual renewal when you ask yourself why it has taken just one blog post on this website, written by yours truly and plastered all over social media, to jolt these people into action and remove all promotion of Kevin Laye from their websites. Why did none of them do this sooner?

Also, ask yourself why you are a member of them anyway. What do they do for you other than lending you the illusion of authenticity and credibility?