On my Brass Bollocks training where I open the doors to the business end of my work and show exactly how and what I did and do now to run a successful business I repeatedly expound a simple principle:”Humility will save you from humiliation.”
It shouldn’t be a difficult concept but in the world of personal development where everyone is chasing a high status in the industry, it is a very rare thing indeed.
This may sound familiar to some of you. Some trainers who bought the program now use this repeatedly themselves in their own versions of my product. You can now get it free on the free NLP downloads page.
I believe that I can accurately predict how quickly a new practitioner will fail and return to their day job. The quickest failure will follow a single use of a single word: “Us”
On the practitioner’s contact page they write, “Contact Us” instead of “Contact Me”. This is an excellent predictor of failure where there is a just solo practitioner, rather than a group of practitioners on the site.
Why do they write “Contact Us”? Well, because he or she is trying to appear more than they actually are.
Their very first point of contact with their customer is built on a simple little deception, a lie. Not exactly the best start, don’t you think?
And the reason their business will fail? Because they are deceiving themselves as to the true nature of their business and they will continue to build on this lie as they ever inflate their ego and bolster a false identity.
A fairly common extension of this lie is the use of false and fake qualifications and certifications.
The fake PhD is just one example.
Another tragically common example is the endless creation of self-serving “Regulation Boards” “Associations”, “Societies”, Institutes” and so forth all in an attempt to afford status and prestige, when in fact they are just merely a brief invention to “endorse” their own practice and courses.
What this does is contaminate the marketplace so much that the public no longer knows what is a genuine society (i.e. it actually has members, a charter, etc) and what is just a webpage on the ‘net purporting to be such.
Actually, I think so many hypnotherapists are utterly ignorant and in their quest for status they don’t ever bother checking these things out themselves. They just send off a cheque, receive a certificate and that is that – they are a member, have a logo and so on, and so that they unknowingly perpetuate the lie and the falsehood.
Several years ago I managed to terminate the totally fake and illegal “British Board of NLP” operation by threatening to bring a criminal action against its “chairman” unless he removed all traces of the website and notified his “members” of such.
Yet, if you google it today, you will still find people claiming to be members of “The British Board of NLP”, displaying a logo and claiming status as a result. It worries me when supposed experts in mental health display such crass stupidity. And I do think this is a stupidity rather than a deliberate fraud.
And here’s the funny thing – they display these logos, memberships and false qualifications so that we…err…trust them.
It’s worth mentioning here that a few years ago the original “chairman” of the “British Board of NLP” sent me a legal letter threatening me with litigation for libel unless I immediately ceased my public statements about their shenanigans.
I couldn’t help but wonder how interesting it would be to see them actually try to prove in court that the ‘British Board of NLP’ actually existed. It didn’t and never did, so it was impossible for me to libel it. I never heard anything further from them until “it” (actually, this was just the domain name for the website and company name, which wasn’t actually “The British Board of NLP”) changed hands and the nonsense started up all over again.
I’ve recently challenged people about the use of fake PhDs on a hypnosis forum and interestingly received a collective outrage from forum members suggesting that to do so was somehow unsporting and that I was being aggressive. Needless to say, the usual threats of litigation followed and expressions of outrage ensued.
A recent anonymous blog (now removed) has taken to “outing” the hypnotherapists who claim to have PhDs when they allegedly don’t have any such thing. Whilst I cannot claim to know the validity of the claims that were made on this blog, I thoroughly applaud the sentiment. I’d just like to add that in some circles that this was believed to be one of my sites. It wasn’t, nor do I know whose it was. Yet, periodically I received emails from outraged individuals who think I am the one posting the Fake PhD Blog and telling me to cease and desist.
The hypnotherapy community appears outraged because apparently such a blog is unprofessional and brings the profession into disrepute. Well, I have news for them – so is lying about one’s qualification in order to defraud clients out of their money.
Here’s the link to the BBC program about such nonsense that was aired in 2009 to which I was a main contributor behind the scenes and make a fleeting appearance and accidentally ask to see a lady’s breasts. https://www.facebook.com/video/video.php?v=176394112754
I would love to read your comments in the section below…