Summary: In this Better Marketing for Coaches video, Andy questions whether niching is where practitioners actually earn their money. He says a hypnotherapist will see a wide range of problems and does not need one niche. He argues that a niche works mainly as a way to demonstrate expertise. He uses his own specialist interest in schizophrenia as an example of a subject that builds credibility rather than income.
Author: Andrew T. Austin
Andrew T. Austin is a therapist, trainer and author. He qualified as a registered general nurse in 1992, with clinical experience that included accident and emergency (A&E) and neurosurgery, and went on to train in Ericksonian hypnotherapy, NLP (to trainer level) and Provocative Therapy with Frank Farrelly. He developed Integral Eye Movement Therapy Technique (IEMT), formalised as a training in 2008, and Metaphors of Movement. Both are included in The SAGE Encyclopedia of Theory in Counseling and Psychotherapy (2015). He is the author of The Rainbow Machine: Tales from a Neurolinguist's Journal, prefaced and edited by Steve Andreas and published by Real People Press.