Author Archives: andrewaustin

Cripple Sex

Many years ago I worked briefly in a residential unit for severely physically challenged people. Now, I say “briefly” because my employment lasted exactly one day and 90 minutes. The first problem arose on day one from my candid conversations … Continue reading

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The problem with Nigel

The phone rang in the therapist’s office. The mother on the other end outlined the problem – Nigel, her son, now aged 44 had been in care for nearly 8 years in a state of catatonic schizophrenia. Various drugs and … Continue reading

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How to make a promotional video

There appears to be a set formula for how one should produce a self-promotion video if you are a coach, NLPer, hypnotherapist or wotnot.  To make it easy for the new alphabet therapist (IEMT, EMDR, NLP, CBT, EFT, NAET, TFT, … Continue reading

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How much to charge?

A very common theme in the hypnotherapy and complementary therapy world is that of “charging as much as you can” and “the higher you charge, the more you will be respected.” Something I have encountered a lot is, “if it … Continue reading

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Bad business

This was originally posted in 2013, but it remains my consistent experience of trying to book hotels and venues: I think I know why there is a recession on.  There’s only one reason – people are completely crap when it … Continue reading

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Fake Phds

On my Brass Bollocks training where I open the doors to the business end of my work and show exactly how and what I did and do now to run a successful business I repeatedly expound a simple principle: “Humility … Continue reading

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Two Rupees

Every now and then a well-placed word or sentence can change everything for a person.  Sometimes this can happen more by chance than by design, but it doesn’t have to be this way.  Here’s an example from a trip to … Continue reading

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Modelling

This is my reply on a LinkedIn group in response to a question about modelling criminals in order to find better solutions to imprisonment.  I thought it worth sharing here: To add to this, I too often wonder about all … Continue reading

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You are a winner!

You are a winner! There is one common marketing strategy that works really well that serves to make people fat and die young.  Make them a winner for being a glutton. You have undoubtedly seen that appalling TV show that … Continue reading

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On Guilt

As emotions go, guilt is one of the most useless ones.  It serves a minimal positive function and can serve to really ruin a person’s day and render them foolish.  Unlike some emotions, guilt is not time dependent – it … Continue reading

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